PRIVACY POLICY
Last Updated: March 04, 2026
Effective Date: March 04, 2026
1. INTRODUCTION
Core To Calm Co (“we”, “us”, “our”, or “the Company”) is the owner and operator of the website https://coretocalm.com (hereinafter referred to as “the Site”). This Privacy Policy governs our collection, use, storage, disclosure, and protection of personal data that we obtain from you when you access the Site, purchase our products, subscribe to our paid services, upload user-generated content, participate in our promotions, or otherwise interact with our services (collectively referred to as “the Services”).
We are committed to protecting the privacy and security of your personal data in compliance with applicable global data protection laws, including but not limited to the Personal Information Protection Law of the People’s Republic of China (PIPL), the European Union’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), and other relevant legislation in jurisdictions where we operate. We provide our Services globally, and this Policy applies to all users of the Site, regardless of your country of residence.
By accessing or using the Site and our Services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with any part of this Policy, you must immediately cease all access and use of the Site and our Services.
2. DATA CONTROLLER INFORMATION
Core To Calm Co is the data controller responsible for the processing of your personal data under this Privacy Policy. Our full contact details are as follows:
- Full Company Name: Core To Calm Co
- Registered Address: 288 Tianyuan East Road, Jiangning District, Nanjing City, Jiangsu Province, 211100, P.R.China
- Primary Contact Email: elena@coretocalm.com
- Official Contact Page: https://coretocalm.com/contact
- Customer Service Hours: 09:00 AM – 18:00 PM China Standard Time, Monday to Friday
If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, you may contact us using the details above at any time.
3. SCOPE OF THIS PRIVACY POLICY
This Privacy Policy applies to all personal data collected through the Site and our Services, including but not limited to:
- Online sales of Fitness accessories, fitness equipment, outdoor supplies, sports goods, sports suits, and other products related to sports and health;
- Paid subscription services for exclusive fitness content, training tutorials, member-only benefits, and related digital services;
- Interactive features that allow users to upload, post, and share text, images, and other user-generated content (UGC);
- Promotional activities, including limited-time sales, discounts, sweepstakes, contests, and giveaways;
- All other interactions, communications, and transactions conducted through the Site.
This Policy does not apply to third-party websites, platforms, or services that may be linked to or referenced on the Site. We do not control, endorse, or accept responsibility for the privacy practices, content, or policies of any third-party sites. We strongly recommend that you review the privacy policy of any third-party site before providing your personal data to them.
4. PERSONAL DATA WE COLLECT
The Site does not offer user account registration functionality. We do not require you to create a registered account to access or use the Site. We only collect personal data that you voluntarily provide to us, and data that is collected automatically when you interact with the Site, as outlined below.
4.1 Data You Provide Voluntarily
We collect personal data that you directly submit to us when using our Services, including:
- Transaction and Purchase Data: When you purchase products from the Site, we collect your full name, billing address, shipping/delivery address, email address, phone number, payment details (such as card billing information), order history, and any additional information you provide to complete your order. We do not store full credit or debit card details, which are processed directly by our secure third-party payment processors.
- Subscription Service Data: When you sign up for our paid subscription services, we collect your full name, email address, billing information, payment details, subscription preferences, and any other information required to manage your subscription and deliver exclusive content to you.
- Customer Service and Communication Data: When you contact us via email, our contact page, or other communication channels, we collect your full name, email address, phone number, the content of your message, attachments, and any other information you provide to resolve your inquiry or support request.
- User-Generated Content (UGC): When you upload, post, or share text, images, or other content to the Site, we collect the content you upload, including any personal data contained within the content (such as your name, likeness in images, or other identifying information you choose to include).
- Promotion and Contest Data: When you participate in our sales promotions, sweepstakes, contests, or giveaways, we collect your full name, email address, phone number, shipping address, entry details, and any other information required to verify your eligibility, process your entry, and deliver prizes if you win.
4.2 Data We Collect Automatically
When you access or interact with the Site, we automatically collect certain non-identifiable and potentially identifiable data about your device and usage, including:
- Device and Technical Data: Your internet protocol (IP) address, browser type and version, operating system, device type, unique device identifiers, language settings, screen resolution, and internet service provider (ISP) information.
- Usage and Analytics Data: The pages you visit on the Site, the time you spend on each page, navigation paths, click activity, search queries, access timestamps, frequency of visits, referral source websites, exit pages, and other interaction data related to your use of the Site.
- Cookie and Tracking Technology Data: We collect data through cookies, web beacons, pixel tags, and similar tracking technologies, as detailed in Section 8 of this Policy.
5. HOW WE USE YOUR PERSONAL DATA
We only process your personal data for lawful purposes, in compliance with applicable global data protection laws. We use your personal data for the following purposes:
5.1 To Fulfill Contractual Obligations
We process your data to perform and fulfill our contractual obligations to you, including:
- Processing and fulfilling your product orders, including verifying payment, arranging shipping and delivery, sending order confirmations, and managing returns and exchanges;
- Providing and managing your paid subscription services, including processing recurring payments, delivering exclusive subscription content, and resolving subscription-related inquiries;
- Responding to your customer service requests and providing the support you request.
5.2 For Our Legitimate Business Interests
We process your data for our legitimate business interests, which do not override your fundamental privacy rights, including:
- Operating, maintaining, and improving the Site and our Services, including optimizing website functionality, user experience, and technical performance;
- Analyzing user behavior and preferences to develop new products, services, and content that align with our users’ needs;
- Managing and administering our promotional activities, sweepstakes, and contests, including notifying winners and distributing prizes;
- Preventing, detecting, and investigating fraud, unauthorized access, illegal activity, and breaches of our Terms and Conditions;
- Protecting our intellectual property rights, legal rights, business operations, and the safety and security of our company, users, and the public;
- Conducting internal administrative and operational tasks, including accounting, record-keeping, and business planning.
5.3 With Your Consent
We will only process your personal data with your explicit consent for the following purposes:
- Sending you marketing communications, including promotional offers, new product announcements, subscription updates, and event invitations. You may withdraw your consent at any time by unsubscribing from these communications or contacting us directly;
- Any other processing activities that we explicitly notify you of and request your consent for. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal.
5.4 To Comply With Legal Obligations
We will process your personal data to comply with applicable laws, regulations, court orders, government requests, and other legal obligations, including:
- Complying with tax, customs, accounting, and regulatory reporting requirements;
- Responding to lawful requests from public and governmental authorities;
- Establishing, exercising, or defending our legal rights in court proceedings or alternative dispute resolution.
6. HOW WE SHARE YOUR PERSONAL DATA
We will never sell, rent, or lease your personal data to third parties for commercial purposes. We only share your personal data with third parties in the limited circumstances outlined below, in compliance with applicable data protection laws.
6.1 Trusted Service Providers
We share your personal data with third-party service providers who perform services on our behalf, under strict data processing agreements that require them to protect your data and only process it for the purposes we specify. These providers include:
- Secure payment processors for transaction and subscription payment processing;
- Logistics and shipping providers to deliver your ordered products;
- Website hosting, cloud storage, and IT service providers to maintain and secure the Site;
- Analytics and data service providers to help us analyze website usage and improve our Services;
- Marketing and advertising service providers (only with your explicit consent);
- Legal, accounting, and audit professionals to support our business operations.
6.2 Legal and Regulatory Requirements
We may disclose your personal data if required to do so by law, or in response to a valid legal request from a governmental authority, court, or law enforcement body. We may also disclose your data to:
- Protect our legal rights, property, or safety, as well as the rights, property, or safety of our users or the public;
- Prevent or investigate fraud, illegal activity, or breaches of our Terms and Conditions;
- Comply with a legal obligation, court order, or regulatory requirement.
6.3 Business Transfers
In the event of a merger, acquisition, corporate restructuring, sale of all or part of our assets, or bankruptcy, your personal data may be transferred as part of the transaction. We will notify you via the Site or email before your personal data is transferred and becomes subject to a different privacy policy.
6.4 With Your Explicit Consent
We may share your personal data with other third parties in any other circumstances where we have obtained your explicit, written consent to do so.
7. USER-GENERATED CONTENT (UGC)
The Site allows you to upload, post, and share text, images, and other UGC. Please note the following important privacy information related to UGC:
- Any UGC you post to the Site may be visible to other users of the Site and the general public. We are not responsible for the privacy of any personal data you choose to include in publicly posted UGC. You should exercise caution and avoid sharing sensitive personal data in any UGC you upload.
- You retain all intellectual property rights to the UGC you upload, and you grant us a worldwide, perpetual, irrevocable license to use, reproduce, display, and distribute your UGC for the purposes of operating and promoting the Site and our Services, as outlined in our Terms and Conditions.
- You may request the removal of your UGC at any time by contacting us at elena@coretocalm.com or via our contact page https://coretocalm.com/contact. We will review and process your request in accordance with applicable law, but we cannot remove or control copies of your UGC that have been shared or stored by third parties.
8. COOKIES AND SIMILAR TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies (including web beacons, pixel tags, and clear GIFs) to collect data about your interaction with the Site, improve your user experience, and optimize our Services.
8.1 What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They help the website recognize your device, remember your preferences, and provide a consistent and personalized user experience.
8.2 Types of Cookies We Use
We use the following categories of cookies on the Site:
- Necessary Cookies: These cookies are essential for the basic operation of the Site, including enabling shopping cart functionality, checkout processes, and secure login features. You cannot disable these cookies through your browser settings, as they are required for the Site to function.
- Analytical/Performance Cookies: These cookies collect data about how users interact with the Site, including which pages are visited most frequently, how users navigate the Site, and any error messages received. We use this data to improve the performance and user experience of the Site.
- Marketing/Targeting Cookies: These cookies are used to deliver personalized marketing content and advertisements that are relevant to your interests. They track your browsing activity across the Site and third-party sites. We only use these cookies with your explicit consent.
8.3 Cookie Management
You can manage, disable, or delete cookies through your browser settings. Most browsers allow you to control cookie preferences, including blocking all cookies, only accepting first-party cookies, or deleting cookies when you close your browser. Please note that disabling non-necessary cookies may affect the functionality and user experience of the Site.
9. YOUR RIGHTS REGARDING YOUR PERSONAL DATA
We respect your rights to control your personal data, in compliance with applicable data protection laws in your jurisdiction. You may exercise the following rights by contacting us at elena@coretocalm.com or via our contact page https://coretocalm.com/contact. We will verify your identity to ensure the security of your data and respond to all valid requests within the timeframe required by applicable law.
9.1 Universal Rights for All Users
All users of the Site have the following rights:
- Right of Access: You may request access to the personal data we hold about you, and details about how we process it.
- Right to Rectification: You may request that we correct any inaccurate, incomplete, or outdated personal data we hold about you.
- Right to Erasure/Deletion: You may request that we delete your personal data, where we no longer have a lawful basis to process it, or where you withdraw your consent.
- Right to Restrict Processing: You may request that we restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data, or where the processing is unlawful.
- Right to Data Portability: You may request that we provide you with a copy of your personal data in a structured, machine-readable format, or request that we transfer the data to another data controller, where applicable.
- Right to Withdraw Consent: You may withdraw your consent to our processing of your personal data at any time, where processing is based on your consent.
- Right to Object: You may object to our processing of your personal data where we rely on our legitimate business interests as the legal basis for processing.
9.2 Region-Specific Rights
- EEA and UK Users: Under the GDPR, you have all the rights outlined above, and the right to lodge a complaint with your local data protection authority if you are dissatisfied with our processing of your personal data.
- California, USA Users: Under the CCPA/CPRA, you have the right to opt out of the sale of your personal data (we do not sell your personal data), the right to non-discrimination for exercising your privacy rights, and all the rights outlined above.
- Users in the People’s Republic of China: Under the PIPL, you have the right to access, correct, delete, and restrict the processing of your personal data, as well as the right to withdraw your consent to processing at any time.
10. INTELLECTUAL PROPERTY RIGHTS
All content on the Site, including but not limited to the Core To Calm brand name, official logo, trademarks, service marks, text, images, product photographs, videos, audio, website design, layout, source code, software, and all other proprietary materials, are the exclusive and sole intellectual property of Core To Calm Co. These assets are fully protected under copyright, trademark, patent, and anti-unfair competition laws of the People’s Republic of China, as well as applicable international intellectual property treaties and conventions in all jurisdictions where we operate.
Nothing in this Privacy Policy grants you any right, title, or interest in our intellectual property. Unauthorized reproduction, distribution, modification, display, or commercial use of our intellectual property is strictly prohibited, and we reserve the right to take all necessary legal action to protect our proprietary rights.
11. DATA SECURITY
We implement appropriate, industry-standard technical and organizational security measures to protect your personal data from unauthorized access, use, disclosure, alteration, or destruction. Our security measures include:
- Encryption of data in transit and at rest;
- Strict role-based access controls to personal data, limited to authorized personnel only;
- Regular security audits and vulnerability testing of our systems;
- Ongoing data protection and security training for our employees;
- Secure third-party service providers with validated data security practices.
While we take all reasonable steps to protect your personal data, no electronic storage system or data transmission over the internet is 100% secure. We cannot guarantee absolute security of your personal data, and any transmission of data to the Site is at your own risk. In the event of a data breach affecting your personal data, we will notify you and the relevant regulatory authorities in accordance with applicable law.
12. DATA RETENTION
We will only retain your personal data for as long as is necessary to fulfill the purposes for which it was collected, and to comply with applicable legal, accounting, and regulatory requirements. Our data retention periods are as follows:
- Transaction and Purchase Data: Retained for the duration of the order fulfillment process, plus a mandatory retention period of 7 years to comply with tax, accounting, and consumer protection legal requirements.
- Subscription Service Data: Retained for the duration of your active subscription, plus the applicable legal retention period for financial and contractual records.
- Customer Service Data: Retained for 1 year after the resolution of your inquiry, or longer if required for legal or dispute resolution purposes.
- UGC Data: Retained until you request deletion, or until we cease operation of the Site, unless a longer retention period is required by law.
- Marketing Data: Retained until you withdraw your consent to marketing communications, or until we determine the data is no longer necessary for our marketing purposes.
- Legal and Regulatory Data: Retained for as long as required to comply with applicable legal obligations, or for the duration of any ongoing legal proceedings.
At the end of the retention period, we will securely delete, anonymize, or destroy your personal data in accordance with applicable data protection laws.
13. INTERNATIONAL DATA TRANSFERS
Our company is based in the People’s Republic of China, and we provide our Services globally. Your personal data will be transferred to, stored in, and processed in the People’s Republic of China, and may also be transferred to other countries where our third-party service providers are located. These countries may have different data protection laws than your country of residence.
We ensure that all international transfers of your personal data are conducted in compliance with applicable data protection laws, with appropriate safeguards in place to protect your data. These safeguards include the use of European Commission-approved Standard Contractual Clauses (SCCs) for transfers to the EEA/UK, and other legally required safeguards for transfers to other jurisdictions. You may contact us to obtain a copy of the safeguards we have implemented for international data transfers.
14. CHILDREN’S PRIVACY
The Site and our Services are not intended for children under the age of 13, and we do not knowingly collect personal data from children under the age of 13. If you are a parent or legal guardian and become aware that your child has provided us with personal data without your consent, please contact us immediately. We will take prompt steps to delete the relevant personal data from our systems.
Users between the ages of 13 and 18 may only use the Site and our Services with the consent and supervision of a parent or legal guardian, who will be responsible for all activities conducted on the Site by the minor.
15. CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify, update, or amend this Privacy Policy at any time, at our sole discretion. Changes may be made to reflect updates to our business practices, new legal requirements, or changes to our Services.
All revised versions of this Policy will be posted on the Site, with an updated Last Updated and Effective Date. For material changes to this Policy, we will provide prominent notice on the Site, or send an email notification to users for whom we hold a valid email address. Your continued use of the Site and our Services after the Effective Date of the revised Policy constitutes your acceptance of the updated terms. We recommend that you review this Policy periodically to stay informed of how we protect your personal data.
16. CONTACT US
If you have any questions, concerns, complaints, or requests regarding this Privacy Policy, the processing of your personal data, or the exercise of your privacy rights, please contact us using the following details:
- Email: elena@coretocalm.com
- Official Contact Page: https://coretocalm.com/contact
- Mailing Address: 288 Tianyuan East Road, Jiangning District, Nanjing City, Jiangsu Province, 211100, P.R.China
- Customer Service Hours: 09:00 AM – 18:00 PM China Standard Time, Monday to Friday